Friday, September 26, 2014

Ecommerce Business Planning, Take Sales From Everywhere, Online shopping cart using PHP, Jquery Ecommerce Shopping Cart Features that Satisfy Customers

Learn more about developing an ecommerce strategy.....

Many small businesses have found considerable success with ecommerce, which means selling products and services through online stores. For online stores to be successful, they must be equipped with efficient shopping cart software, which makes it possible to display products in catalog fashion, manage inventory and shipping, as well as take payments in real-time.
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The best sales tool you have is probably at your fingertips already. Not a computer. Not a register. Not a laptop. Not a tablet. Keep looking… Just reach for your trusted, smartphone. Now you can use it to make sales anywhere that life may take you.
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Increasing your website visibility on the Internet helps drive more traffic to your business, prompts more inquiries for your goods and services, increases leads, and potentially generates more sales. With a solid understanding of search marketing and a plan for how to launch your own search marketing efforts, you can begin to successfully drive more traffic to your ecommerce site and ultimately go farther in increasing your sales.
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Whether you are starting a new business or already have a bricks and mortar store that you're ready to take online, here are six key things to consider before starting.
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Ecommerce Market Research on the Internet encompasses a wide variety of information gathered for e-business planning and prospecting. Free ecommerce research found online is not always accurate but can be useful to track opinions, profiles and customer behavior.
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How do you make your products appear relevantly to your customer base? The methods you implement to make customers aware of target products and how you structure the interaction between product and consumer will largely affect online sales.
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If you're selling a unique product that's likely to appeal to a certain niche market, e-commerce Web sites could be the solution. When done well, online stores can transform seemingly small customer bases into much larger -- and more targeted -- ones.
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When you're ready to start selling online, consider what you want your ecommerce website design to "say" about your business. Most likely, you want your ecommerce Web design to give the impression that you are a professional, reliable online store that can be trusted. In fact, that confidence is key to building customer relationships and promoting sales – and an effective website design can help you achieve those goals.
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Once your ecommerce store is up and running and you are accepting online credit card payments, you can begin working on getting customers to your ecommerce site and keeping them there.
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You know how important it is to regularly update your Web site in order to keep it fresh for customers and give them reasons to keep returning. Here are some important design, ecommerce and web marketing elements to keep in mind and put to work as you do so.


As consumers enticed by convenience and 24/7 availability continue to gravitate towards online stores, they create a demand for more sophisticated ecommerce shopping cart software. Luckily, you can now choose advanced ecommerce shopping cart features that help you sell and succeed online like never before.
Ecommerce shopping carts are like engines that keep online stores running smoothly. You'll be taking your customers along for the ride, so you'll want to choose an ecommerce shopping cart that not only meets your needs, but theirs as well. While your unique goals and budget will determine which ecommerce shopping cart is right for your online store, certain ecommerce shopping cart features can help you boost customer confidence and encourage repeat sales.
#1: Payment Options
Most visitors to online stores prefer to pay by credit card. If you want to use your ecommerce shopping cart software to process credit card transactions with a real-time payment gateway, you'll have to open a merchant account.

Although the majority of shoppers at online stores will make a credit card transaction, choosing an ecommerce shopping cart that also allows you to accept alternative payments will please customers who remain resistant to providing such information online. Offering options such as PayPal®, Google® Checkout, checks, and/or money orders allows more people to feel comfortable checking out on your site.
#2: Site Search & Browse
Visitors to online stores have a need for speed - and it starts with time-saving search. Consumers expect online stores to allow them to search for a product and quickly find the product they want. Customers also navigate via categories, along with browsing by price, category and brand distinctions. If your ecommerce shopping cart does not include a search feature for your site, your visitor may simply decide to look elsewhere.

#3: Product Reviews
No matter how well online stores promote their own products, reviews by other customers will have a greater impact. In fact, 63% of consumers indicate that they are more likely to purchase from a site if it has product ratings and reviews, according to a CompUSA® and iPerceptions® study. Choose an ecommerce shopping cart that allows for product ratings and reviews - and let "word of mouth" work for you.

#4: Wish List/Registry
Customers at online stores often buy gifts for special occasions, which is why many ecommerce shopping carts feature a registry option that makes the process easier. Also, so-called "wish lists" allow customers to save items at online stores and return at a later date to purchase those items. In general, when your ecommerce shopping cart allows your customers to manage their items the way they want, the result is higher satisfaction.

#5: Real-Time Inventory
It's a common complaint from those who frequent online stores -- a customer goes through a lengthy process of placing an order, only to find out later that the item purchased wasn't really in stock. Ecommerce shopping carts should allow for real-time inventory management, which ensures that what customers see on their screen is what's actually available for delivery to their doorstep.

#6: Express Checkout
The checkout process at many online stores can be as frustrating -- if not more so -- than standing in a long checkout line at a brick-and-mortar store. When visitors are ready to buy, your ecommerce shopping cart must make it as simple as possible. Some ecommerce shopping carts offer registered users an express checkout option, which pulls up their stored payment and billing info when they log in.

#7: Order Tracking
An ecommerce shopping cart can help you keep customers informed every step of the way - even after their order is placed. Automated order confirmation emails and shipping notification emails build customer's confidence in their purchase and in your brand. If a customer registers, they should be able to track their order by logging into an account created upon registration.

#8: Special Offers
Looking for a way to woo new customers - or existing customers you haven't seen in a while? Ecommerce shopping carts can help you promote special offers like order discounts, coupon codes, free shipping and gift cards. These offers serve a dual purpose -they encourage customers to take advantage of a "good deal" while also helping you compete in today's competitive online marketplace.

#9: Website Security
Choose an ecommerce shopping cart with built-in SSL data encryption for website security. When online stores display SSL Certificate seals on their home pages, customers feel confident that their personal information will be protected and are more likely to complete a purchase.

Ecommerce shopping carts are key to the success of online stores. When choosing an ecommerce shopping cart for your online business, keep customer satisfaction in mind and you'll be rewarded with customer loyalty.



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