🌟 Course Overview: Learn the fundamentals of digital and social media marketing, from setting up social media accounts to running paid campaigns and analyzing performance. Ideal for students, content creators, freelancers, and small business owners starting their digital journey.
Module 1: Introduction to Digital Marketing
Objective: Understand what digital marketing is, its scope, and how it works.
What is Digital Marketing? • Digital vs Traditional Marketing • Types of Digital Channels • The AIDA Funnel (Awareness – Interest – Desire – Action) • Career & Business Opportunities
Activities:
- Case study review (e.g., a brand that went viral digitally)
- Quiz: Channels of digital marketing
Module 2: Website Basics & Content Strategy
Objective: Learn the importance of a website and how content drives traffic.
Domain & Hosting Basics • Structure of a website (Home, About, Blog, Contact) • Intro to WordPress / Wix • Importance of content: blogs, videos, infographics • Content calendars & planning
Tools:
WordPress
Google Sites
Wix
Canva
Activities:
- Create a basic landing page using Google Sites or Wix
- Plan a content calendar for 1 week
Module 3: Social Media Marketing (SMM)
Objective: Learn to manage social media pages, grow followers, and build engagement.
Introduction to Platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter) • Page setup & optimization • Hashtags, Stories, Reels, and Engagement Posts • Social Media Calendar Creation • Community Building & Influencer Marketing
Tools:
Meta Business Suite
Hootsuite
Canva
Instagram Insights
Activities:
- Create and schedule 1 week of posts using Canva + Meta Business Suite
Module 4: Meta Ads (Facebook & Instagram)
Objective: Learn to run targeted paid campaigns on Meta platforms.
Meta Ads Manager Interface • Campaign Objectives: Awareness, Traffic, Conversions • Audience Targeting (Custom & Lookalike) • Budgeting & Ad Formats (Carousel, Video, Lead Forms) • Analyzing Ad Performance
Tools:
Meta Ads Manager
Activities:
- Design a sample ad (image + text)
- Set up a mock Facebook ad campaign (no payment required)
Module 5: SEO Basics
Objective: Understand how to rank your content on Google search.
What is SEO and how it works • On-page SEO: keywords, meta tags, headings • Off-page SEO: backlinks, social sharing • Keyword Research using free tools • Blogging for SEO
Tools:
Google Keyword Planner
Ubersuggest
AnswerThePublic
Activities:
- SEO audit of a simple blog/website
- Write a blog post with SEO best practices
Module 6: Google Ads
Objective: Learn the basics of paid search marketing on Google.
Google Ads Interface • Search Ads vs Display Ads • Campaign setup: keywords, match types, bidding • Writing compelling ad copy • Conversion tracking basics
Tools:
Google Ads Demo Tool
Google Trends
Activities:
- Create a mock Google Search Ad for a product or service
Module 7: Email Marketing
Objective: Learn how to build and nurture an email subscriber list.
Why email marketing still matters • Collecting emails (forms, lead magnets) • Creating email campaigns • Segmentation and Automation • Do's & Don'ts (spam rules)
Tools:
Mailchimp (Free Plan)
ConvertKit
Activities:
- Create a basic email campaign (Welcome Email + Product Offer)
Module 8: Analytics & Reporting
Objective: Track performance and understand user behavior.
Google Analytics (GA4) Overview • Meta Insights, Instagram Analytics • Email Campaign Reports • Tools: Bitly, UTM links, Hootsuite reports • KPIs: Reach, Engagement, CTR, ROI
Activities:
- Analyze performance of a post or mock campaign
- Create a basic monthly marketing report
Bonus Module: Using AI in Marketing
- How to use ChatGPT for content ideas, ad copies, captions
- Canva AI Tools for design
- Video script generation using AI
🎓 Final Project / Certification Task
Create and present a basic digital campaign plan for a mock business including:
Website/Homepage or landing page
3 social media posts
1 sample ad (Meta or Google)
SEO-optimized blog or email
🧰 Tools You'll Learn to Use
Canva
(Design)
(Design)
Meta Business Suite
Google Ads & Analytics
Mailchimp
Google Sites / Wix
SEO Tools
(Ubersuggest)
(Ubersuggest)
Hootsuite / Buffer
ChatGPT
(AI Content)
(AI Content)
🗂 Course Delivery Format
| Week | Modules | Format |
|---|---|---|
| Week 1 | Modules 1–2 | Live Zoom / Recorded |
| Week 2 | Module 3 | Live Demo + Practice |
| Week 3 | Module 4 | Workshop Style |
| Week 4 | Modules 5–6 | Hands-On SEO/Ads |
| Week 5 | Modules 7–8 | Reporting + Final Project |
🗄️ Database Management
Structured Query Language (MS SQL / mySQL)
- Introduction
- ER Diagrams
- SQL Syntax
- Connecting to and Disconnecting from the Server
- Creating SQL Statements in MS SQL
- Common SQL Statements: SELECT, INSERT, UPDATE, DELETE, CREATE
- Advanced SQL Statements: JOIN, UNION, IN
- Creating functions, triggers, views
- User privileges and security
- Query optimization
Oracle based on OCA Syllabus
- Introduction to Oracle SQL
- Relational and Object Relational Database Management System
- ER model
- Communicating with a RDBMS Using SQL
- SQL Statements syntax
- Writing SQL Statements using SELECT, INSERT, DELETE, UPDATE, REVOKE, GRANT
- Using Arithmetic Operators and Precedence
- Logical and Other Conditions
- SQL functions, conversion
- Working with multiple tables
- Aggregating Data Using Group Functions
- Producing Readable Output with iSQL*Plus
- Create and Invoke Index, Table, View, Function, Procedure, Triggers
- Oracle Program with PL/SQL
- Declaring and Handling Variables and Data types
- Use of DBMS_OUTPUT.PUT_LINE
- Working with SQL Implicit and Explicit Cursor
- Conditional Statements: IF THEN ELSE CASE WHEN
- Loop Statements: BASIC FOR WHILE
- Handling Exceptions
- Privileges of the user management
💻 Operating Systems
- Microsoft Windows
- LINUX
🚀 Software Project Guidance
How to start a software project? Pre-conditions to follow.
Sample Project Proposals:
- Absence Request and Vacation Schedule Management System
- Online Examination and Evaluation System
💡 For more guidance: Online Individual / Group classes in English / Sinhala / Tamil. Sample Projects/Assignments, Exam Papers, Tutorials, Notes and Answers will be provided.
📞 Get Expert Guidance
CALL +94 777 33 7279
EMAIL: ITCLASSSL@GMAIL.COM
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