Digital Media Marketing

🎓 Digital & Social Media Marketing Course

Beginner to Professional | Online Training with Practical Projects

Students • Entrepreneurs • Content Creators • Small Business Owners

🌟 Course Overview: Learn the fundamentals of digital and social media marketing, from setting up social media accounts to running paid campaigns and analyzing performance. Ideal for students, content creators, freelancers, and small business owners starting their digital journey.

📖

Module 1: Introduction to Digital Marketing

Objective: Understand what digital marketing is, its scope, and how it works.
What is Digital Marketing? • Digital vs Traditional Marketing • Types of Digital Channels • The AIDA Funnel (Awareness – Interest – Desire – Action) • Career & Business Opportunities
Activities:
  • Case study review (e.g., a brand that went viral digitally)
  • Quiz: Channels of digital marketing
🌐

Module 2: Website Basics & Content Strategy

Objective: Learn the importance of a website and how content drives traffic.
Domain & Hosting Basics • Structure of a website (Home, About, Blog, Contact) • Intro to WordPress / Wix • Importance of content: blogs, videos, infographics • Content calendars & planning
Tools:
WordPress Google Sites Wix Canva
Activities:
  • Create a basic landing page using Google Sites or Wix
  • Plan a content calendar for 1 week
🖊️

Module 3: Social Media Marketing (SMM)

Objective: Learn to manage social media pages, grow followers, and build engagement.
Introduction to Platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter) • Page setup & optimization • Hashtags, Stories, Reels, and Engagement Posts • Social Media Calendar Creation • Community Building & Influencer Marketing
Tools:
Meta Business Suite Hootsuite Canva Instagram Insights
Activities:
  • Create and schedule 1 week of posts using Canva + Meta Business Suite
💰

Module 4: Meta Ads (Facebook & Instagram)

Objective: Learn to run targeted paid campaigns on Meta platforms.
Meta Ads Manager Interface • Campaign Objectives: Awareness, Traffic, Conversions • Audience Targeting (Custom & Lookalike) • Budgeting & Ad Formats (Carousel, Video, Lead Forms) • Analyzing Ad Performance
Tools:
Meta Ads Manager
Activities:
  • Design a sample ad (image + text)
  • Set up a mock Facebook ad campaign (no payment required)
🔍

Module 5: SEO Basics

Objective: Understand how to rank your content on Google search.
What is SEO and how it works • On-page SEO: keywords, meta tags, headings • Off-page SEO: backlinks, social sharing • Keyword Research using free tools • Blogging for SEO
Tools:
Google Keyword Planner Ubersuggest AnswerThePublic
Activities:
  • SEO audit of a simple blog/website
  • Write a blog post with SEO best practices
📊

Module 6: Google Ads

Objective: Learn the basics of paid search marketing on Google.
Google Ads Interface • Search Ads vs Display Ads • Campaign setup: keywords, match types, bidding • Writing compelling ad copy • Conversion tracking basics
Tools:
Google Ads Demo Tool Google Trends
Activities:
  • Create a mock Google Search Ad for a product or service
📧

Module 7: Email Marketing

Objective: Learn how to build and nurture an email subscriber list.
Why email marketing still matters • Collecting emails (forms, lead magnets) • Creating email campaigns • Segmentation and Automation • Do's & Don'ts (spam rules)
Tools:
Mailchimp (Free Plan) ConvertKit
Activities:
  • Create a basic email campaign (Welcome Email + Product Offer)
🔢

Module 8: Analytics & Reporting

Objective: Track performance and understand user behavior.
Google Analytics (GA4) Overview • Meta Insights, Instagram Analytics • Email Campaign Reports • Tools: Bitly, UTM links, Hootsuite reports • KPIs: Reach, Engagement, CTR, ROI
Activities:
  • Analyze performance of a post or mock campaign
  • Create a basic monthly marketing report
🤖

Bonus Module: Using AI in Marketing

  • How to use ChatGPT for content ideas, ad copies, captions
  • Canva AI Tools for design
  • Video script generation using AI

🎓 Final Project / Certification Task

Create and present a basic digital campaign plan for a mock business including:

Website/Homepage or landing page
3 social media posts
1 sample ad (Meta or Google)
SEO-optimized blog or email

🧰 Tools You'll Learn to Use

Canva
(Design)
Meta Business Suite
Google Ads & Analytics
Mailchimp
Google Sites / Wix
SEO Tools
(Ubersuggest)
Hootsuite / Buffer
ChatGPT
(AI Content)

🗂 Course Delivery Format

Week Modules Format
Week 1 Modules 1–2 Live Zoom / Recorded
Week 2 Module 3 Live Demo + Practice
Week 3 Module 4 Workshop Style
Week 4 Modules 5–6 Hands-On SEO/Ads
Week 5 Modules 7–8 Reporting + Final Project

🗄️ Database Management

Structured Query Language (MS SQL / mySQL)

  • Introduction
  • ER Diagrams
  • SQL Syntax
  • Connecting to and Disconnecting from the Server
  • Creating SQL Statements in MS SQL
  • Common SQL Statements: SELECT, INSERT, UPDATE, DELETE, CREATE
  • Advanced SQL Statements: JOIN, UNION, IN
  • Creating functions, triggers, views
  • User privileges and security
  • Query optimization

Oracle based on OCA Syllabus

  • Introduction to Oracle SQL
  • Relational and Object Relational Database Management System
  • ER model
  • Communicating with a RDBMS Using SQL
  • SQL Statements syntax
  • Writing SQL Statements using SELECT, INSERT, DELETE, UPDATE, REVOKE, GRANT
  • Using Arithmetic Operators and Precedence
  • Logical and Other Conditions
  • SQL functions, conversion
  • Working with multiple tables
  • Aggregating Data Using Group Functions
  • Producing Readable Output with iSQL*Plus
  • Create and Invoke Index, Table, View, Function, Procedure, Triggers
  • Oracle Program with PL/SQL
  • Declaring and Handling Variables and Data types
  • Use of DBMS_OUTPUT.PUT_LINE
  • Working with SQL Implicit and Explicit Cursor
  • Conditional Statements: IF THEN ELSE CASE WHEN
  • Loop Statements: BASIC FOR WHILE
  • Handling Exceptions
  • Privileges of the user management

💻 Operating Systems

  • Microsoft Windows
  • LINUX

🚀 Software Project Guidance

How to start a software project? Pre-conditions to follow.

Sample Project Proposals:

  • Absence Request and Vacation Schedule Management System
  • Online Examination and Evaluation System

💡 For more guidance: Online Individual / Group classes in English / Sinhala / Tamil. Sample Projects/Assignments, Exam Papers, Tutorials, Notes and Answers will be provided.

📞 Get Expert Guidance

CALL +94 777 33 7279
EMAIL: ITCLASSSL@GMAIL.COM
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© 2025 Digital Marketing Academy | Beginners to Pro

Comprehensive training for GCE A/L ICT, BIT Final Year Projects & Professional Certification

🎯 Module 1: Foundation & Strategy ▼

Core Concepts

  • What is Social Media Marketing (SMM)?
  • Difference between Organic & Inorganic (Paid) Marketing
  • Target Audience Identification & Persona Creation
  • SMART Goal Setting for Social Media
  • Competitor Analysis & Market Research
  • Content Calendar & Posting Strategy
  • Key Performance Indicators (KPIs) & Analytics
  • ROI Calculation & Budget Planning

Content Strategy

  • Content Pillars & Themes
  • Content Types: Educational, Entertaining, Inspirational, Promotional
  • Content Creation Workflow
  • Visual Branding & Consistency
  • Hashtag Strategy & Research
  • Copywriting for Social Media
  • Call-to-Action (CTA) Optimization
📘 Module 2: Facebook Marketing ▼
📸 Module 3: Instagram Marketing ▼
👤 Profile Optimization
  • Business vs Creator Account
  • Profile Picture & Bio Optimization
  • Link in Bio Strategies
  • Contact Information Setup
  • Category Selection
  • Story Highlights Creation
📸 Feed Posts
  • Image Posts & Carousels
  • Video Posts (Up to 60 seconds)
  • Caption Writing & Hashtag Strategy
  • Tagging & Location Features
  • Alt Text for Accessibility & SEO
  • Post Scheduling Tools
🎬 Reels
  • Reels Creation & Editing
  • Trending Audio & Sounds
  • Effects, Filters & Green Screen
  • Text & Sticker Usage
  • Reels Algorithm & Reach
  • Reels Analytics
📺 IGTV & Long Videos
  • IGTV Channel Setup
  • Video Upload & Optimization
  • Series Creation
  • IGTV Ads
💬 Stories
  • Story Creation & Editing
  • Interactive Stickers (Polls, Questions, Quiz)
  • Swipe-Up Links (10k+ followers)
  • Story Highlights Organization
  • Story Ads
  • Story Analytics
💬 Direct Messages & Engagement
  • DM Management & Automation
  • Quick Replies Setup
  • Comment Moderation
  • Engagement Strategies
  • Collaborations & Shoutouts
💰 Instagram Ads
  • Ad Types (Photo, Video, Carousel, Stories, Reels)
  • Audience Targeting
  • Budget & Bidding
  • Conversion Tracking
  • Shopping Ads & Product Tags
🛒 Instagram Shopping
  • Business Account Requirements
  • Facebook Catalog Connection
  • Product Tags in Posts & Stories
  • Shop Tab Setup
  • Checkout on Instagram
🎥 Module 4: YouTube Marketing ▼
👤 Channel Setup
  • Channel Creation & Brand Account
  • Profile Picture & Banner Design
  • About Section Optimization
  • Channel Trailer Creation
  • Channel Keywords & SEO
  • Channel Art Best Practices
🎬 Video Creation
  • Video Planning & Scripting
  • Filming Equipment & Setup
  • Lighting & Audio Tips
  • Video Editing Software (CapCut, Premiere)
  • Thumbnails Design & Best Practices
  • Video Length Optimization
🔍 YouTube SEO
  • Keyword Research for YouTube
  • Title Optimization (CTR Focus)
  • Description Writing & Keywords
  • Tags Strategy
  • Closed Captions & Subtitles
  • Playlist Creation & Organization
  • End Screens & Cards
📊 Analytics & Growth
  • YouTube Studio Dashboard
  • Watch Time & Retention Analysis
  • Click-Through Rate (CTR) Optimization
  • Audience Demographics
  • Traffic Sources Analysis
  • Subscriber Growth Strategies
💬 Community Engagement
  • Comment Moderation & Replies
  • Community Tab Usage
  • Polls & Posts
  • Collaborations with Other Creators
  • Live Streaming Strategies
💰 Monetization
  • YouTube Partner Program Requirements
  • Ad Revenue & Types
  • Channel Memberships
  • Super Chat & Super Stickers
  • Merchandise Shelf
  • Affiliate Marketing Integration
📺 YouTube Shorts
  • Shorts Creation & Vertical Format
  • Trending Music & Sounds
  • Hashtag Strategy (#Shorts)
  • Shorts Algorithm & Reach
  • Monetization Options
💰 YouTube Ads
  • TrueView In-Stream Ads
  • Discovery Ads
  • Bumper Ads
  • Targeting Options
  • Remarketing Strategies
🐦 Module 5: X (Twitter) Marketing ▼
🎵 Module 6: TikTok Marketing ▼
👤 Profile Setup
  • Switching to Pro Account
  • Profile Picture & Bio Optimization
  • Link Addition (1k+ followers)
  • Category Selection
🎬 Video Creation
  • Vertical Video Format (9:16)
  • Trending Sounds & Music Selection
  • Effects, Filters & Green Screen
  • Text & Caption Usage
  • Duet & Stitch Features
  • CapCut Integration & Editing
🔍 TikTok Algorithm
  • For You Page (FYP) Understanding
  • Completion Rate Importance
  • Engagement Signals (Likes, Comments, Shares)
  • Posting Time Optimization
  • Hashtag Strategy
💬 Engagement & Growth
  • Comment Section Management
  • Live Streaming Features
  • Collaborations & Duets
  • Challenges Participation
  • Community Building Strategies
💰 TikTok Ads
  • In-Feed Ads
  • TopView Ads
  • Branded Hashtag Challenges
  • Branded Effects
  • TikTok Pixel Setup
📊 TikTok Analytics
  • Pro Account Analytics Access
  • Video Performance Metrics
  • Follower Demographics
  • Traffic Sources Analysis
  • Live Stream Analytics
📌 Module 7: Pinterest Marketing ▼
👤 Business Account Setup
  • Converting to Business Account
  • Profile Optimization
  • Claiming Website & Verification
  • Board Creation & Organization
📌 Pin Creation
  • Vertical Pin Design (2:3 ratio)
  • Canva Templates for Pinterest
  • Rich Pins Setup (Article, Product, Recipe)
  • Pin Description & Keyword Optimization
  • Link Attachment Best Practices
🔍 Pinterest SEO
  • Keyword Research for Pinterest
  • Board Names & Descriptions Optimization
  • Pin Titles & Descriptions SEO
  • Hashtag Usage on Pinterest
  • Pinterest Trends Tool
📊 Analytics & Strategy
  • Pinterest Analytics Dashboard
  • Impressions, Saves & Clicks Analysis
  • Audience Insights
  • Content Strategy Based on Data
💰 Pinterest Ads
  • Promoted Pins Setup
  • Audience Targeting Options
  • Conversion Tracking
  • Shopping Ads
📍 Module 8: Google Business Profile (Google Maps) ▼
🏢 Google Business Profile Setup
  • Creating Google Business Profile
  • Business Verification Process
  • Business Information Optimization
  • Business Category Selection
  • Service Areas Configuration
📸 Photos & Videos
  • Profile Photo & Cover Photo
  • Interior & Exterior Photos
  • Product & Service Photos
  • Team Photos
  • 360° Virtual Tour
📝 Posts & Updates
  • Offer Posts
  • Event Posts
  • Update Posts
  • Product Posts
  • Scheduling & Frequency
⭐ Reviews & Reputation
  • Review Response Strategies
  • Encouraging Customer Reviews
  • Handling Negative Reviews
  • Q&A Section Management
🔍 Local SEO
  • Google Maps Ranking Factors
  • Local Keyword Optimization
  • NAP Consistency (Name, Address, Phone)
  • Local Citations & Backlinks
  • Google My Business Insights
💬 Messaging & Booking
  • Google Messages Setup
  • Appointment Booking Integration
  • Service Menu Setup
  • Products Catalog
🌐 Module 9: Website & WordPress ▼
🏠 WordPress Setup
  • Domain Registration & Hosting
  • WordPress Installation
  • Theme Selection & Customization
  • Essential Plugins Installation
  • SSL Certificate Setup
✍️ Content Creation
  • Page Creation (Home, About, Contact, Services)
  • Blog Post Writing & Formatting
  • Featured Images & Media Library
  • Categories & Tags Organization
  • Internal Linking Strategy
🔍 On-Page SEO
  • Title Tags & Meta Descriptions
  • Header Tags (H1, H2, H3) Optimization
  • URL Structure Optimization
  • Image Alt Text & Optimization
  • Schema Markup Implementation
  • Yoast SEO Plugin Usage
🛒 E-commerce (WooCommerce)
  • WooCommerce Installation & Setup
  • Product Catalog Creation
  • Payment Gateway Integration
  • Shipping Zones & Methods
  • Tax Configuration
  • Order Management
📊 Analytics & Tracking
  • Google Analytics Integration
  • Google Search Console Setup
  • Conversion Tracking
  • Heat Map Tools (Hotjar)
🎨 Design & UX
  • Responsive Design Testing
  • Page Speed Optimization
  • Mobile-Friendly Design
  • Call-to-Action Placement
  • Navigation & Menu Setup
🛠️ Module 10: Essential Tools & Software ▼
🎨 Canva
  • Account Setup & Templates
  • Brand Kit Creation
  • Social Media Post Design
  • Stories & Reels Templates
  • Video Editing Basics
  • Pro Features & Magic Studio
✂️ CapCut
  • Video Editing Interface
  • Transitions & Effects
  • Text & Subtitle Addition
  • Audio Editing & Voiceover
  • Trending Templates Usage
  • Export Settings Optimization
📝 Blogger
  • Blogger Account Setup
  • Blog Creation & Customization
  • Post Writing & Formatting
  • Template Customization
  • Monetization with AdSense
  • SEO for Blogger
📱 Snapchat
  • Profile Setup & Optimization
  • Snap Creation & Filters
  • Stories & Spotlight
  • Snap Map Features
  • Snapchat Ads
  • AR Lenses Creation
📊 Analytics Tools
  • Google Analytics
  • Facebook Insights
  • Instagram Insights
  • YouTube Studio
  • Hootsuite Analytics
  • Sprout Social
⏰ Scheduling Tools
  • Buffer
  • Hootsuite
  • Later
  • Sprout Social
  • Meta Business Suite
  • Canva Scheduler
🚀 Module 11: Advanced Strategies & Integration ▼

Cross-Platform Strategy

  • Content Repurposing Across Platforms
  • Platform-Specific Content Adaptation
  • Consistent Brand Voice & Messaging
  • Cross-Promotion Techniques
  • Unified Campaign Management

Influencer Marketing

  • Influencer Identification & Research
  • Outreach & Negotiation
  • Campaign Planning & Execution
  • Performance Tracking & ROI
  • Micro vs Macro Influencers

Email Marketing Integration

  • Lead Generation from Social Media
  • Email List Building Strategies
  • Newsletter Creation & Automation
  • Segmentation & Personalization
  • Conversion Optimization

Content Calendar & Workflow

  • Monthly Content Planning
  • Content Creation Workflow
  • Approval Processes
  • Posting Schedule Optimization
  • Performance Review & Iteration
11
Modules
15+
Platforms
200+
Topics
50+
Tools

✅ Complete Social Media Marketing Syllabus | Copy & Paste Ready HTML

💡 Tip: Click on any module header to expand/collapse sections

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