Showing posts with label Software Requirements Specification (SRS) Digital Tech & Innovation Micro-Campaign Content System. Show all posts
Showing posts with label Software Requirements Specification (SRS) Digital Tech & Innovation Micro-Campaign Content System. Show all posts

Sunday, December 7, 2025

Professionally written, detailed Software Requirements Specification (SRS) for your digital-marketing content micro-campaign system also added additional premium features based on analysis of similar content-ops platforms (Buffer, Hootsuite, Sprout Social, Planable, Notion workflows, Asana content ops)

Software Requirements Specification (SRS)

Digital Tech & Innovation Micro-Campaign Content System

Version 1.0



1. Introduction

1.1 Purpose

This SRS defines the functional and non-functional requirements for a system that generates and manages a one-week, high-engagement digital marketing micro-campaign focused on technology and innovation news.
The system’s goal is to help content creators produce scroll-stopping social media content in a structured, platform-optimized, and engagement-driven format.

1.2 Intended Users

  • Digital marketing teams

  • Content creators & copywriters

  • Social media managers

  • Tech brands & startup marketing departments

  • Freelancers providing micro-campaign services

1.3 Scope

The system covers the full workflow:
✔ Content planning
✔ Content writing
✔ Caption generation (Indonesian)
✔ Hashtag optimization
✔ CTA suggestion
✔ Visual concept guidance
✔ Google-Doc output packaging
✔ Optional AI-enhanced features (for premium work)

2. System Overview

The system assists creators in delivering:

  • 7 social media posts (max)

  • Conversational Indonesian captions

  • Platform-optimized character lengths

  • Tech/innovation-focused content with credible sources

  • Hashtags & strong CTAs

  • Visual suggestions per post

  • Final deliverable organized cleanly for Meta Business Suite

3. Requirements

3.1 Functional Requirements

FR-1: Campaign Planning

The system must:

  1. Analyze trending tech topics globally & regionally

  2. Select 7 relevant themes for a one-week campaign

  3. Maintain thematic consistency around digital innovation

  4. Use credible facts or statistics (from news, journals, reports)

(Optional – Recommended)

  • FR-1.1: Trend Scanner
    Automatically scan APIs (e.g., Google Trends, TechCrunch RSS) for fresh stories.

  • FR-1.2: Competitor Benchmarking
    Show sample viral posts from similar accounts.

FR-2: Caption Generation

The system must:

  1. Draft captions in friendly, conversational Indonesian

  2. Stay within character limits per platform

  3. Include:

    • Hook

    • Key message

    • Source/statistic

    • CTA

    • Hashtags

  4. Avoid complex or heavy jargon

  5. Maintain originality ≥ 95% Copyscape score

(Optional – Recommended)

  • FR-2.1: Multi-tone Options
    Provide caption variations (funny, bold, formal, FOMO).

  • FR-2.2: Auto-translation
    Ability to output in EN / ID / MY depending on the client.

FR-3: Visual Concept Suggestions

Each caption must include:

  • A brief explanation of ideal visual

  • Composition idea

  • Suggested colors/mood

  • Whether it's static, carousel, or Reels video format

(Optional – Recommended)

  • FR-3.1: AI Thumbnail Suggestions
    Generate reference thumbnails for designers.

  • FR-3.2: Reels Script Outline
    Provide short video script flow for motion content.

FR-4: Organization & Delivery

The system must:

  1. Compile all posts into a Google Doc, neatly structured:

    • Post 1

    • Caption

    • Visual idea

    • Hashtags

    • CTA

    • Source

  2. Follow Meta Business Suite formatting (post-ready text).

  3. Allow the client team to copy/paste instantly.

FR-5: Tech & Innovation Angle

Every post must:

  • Focus on tech or innovation

  • Include 1 credible source per post

  • Maintain a positive & accessible tone

  • Encourage user engagement (comments, shares, clicks)

FR-6: CTA & Hashtag Optimization

The system must:

  • Use platform-relevant CTAs (e.g., “Cek link di bio”, “Drop komentar,” etc.)

  • Provide targeted Indonesian hashtags aligned with tech trends

FR-7: Review & Quality Checks

The system shall:

  • Run originality check (95%+)

  • Validate character limits

  • Confirm all sources are trustworthy

  • Confirm tone = upbeat, friendly, digestible

(Optional – Recommended)

  • FR-7.1: A/B engagement prediction
    Predict which captions will perform best.

3.2 Non-Functional Requirements (NFR)

NFR-1: Usability

  • Output must be easy to read, copy, and paste

  • Google Doc must be structured with heading levels

NFR-2: Originality

  • Minimum 95% Copyscape score

NFR-3: Localization

  • Captions must feel natural for Indonesian audiences

  • Avoid machine-translated tone

NFR-4: Performance

  • System must produce a full 7-post plan within 10 minutes

NFR-5: Consistency

  • Voice & tone must remain consistent across all posts

NFR-6: Maintainability

  • Templates should allow easy update for future campaigns

4. Deliverables

  1. Google Doc containing:

    • Campaign title

    • 7 post concepts

    • Captions (Indonesian)

    • Hashtags

    • CTA

    • Visual direction

    • Sources

  2. Metadata sheet:

    • Posting schedule

    • Character count per post

    • Engagement goal per post

(Optional – Recommended)

  1. Canva storyboard

  2. Content calendar (Excel/Google Sheet)

  3. A/B test caption alternatives

5. Future Enhancements

(You can pitch these as premium upsells)

  • Auto-generate Reels scripts

  • Auto-generate trending hashtag sets weekly

  • Collaboration dashboard for team reviews

  • Auto-scheduler integration with Meta API

  • Performance analytics dashboard

  • AI competitor monitoring

6. Assumptions

  • Client already has a designer

  • Client manages posting through Meta Business Suite

  • Client will supply landing-page URLs for CTAs

7. Constraints

  • Must follow platform character limits

  • Must avoid plagiarism or AI-detected content flags

  • Must only use credible, verifiable tech news

8. Acceptance Criteria

✔ Captions within recommended character limits
✔ Conversational Indonesian tone
✔ Every post tied to tech/innovation with source
✔ CTA & hashtags included
✔ Visual suggestions provided
✔ Deliver in clean Google Doc
✔ Content passes Copyscape (95%+)
✔ Client approves full 7-day plan

If you want, I can also generate:
✅ The full 7-day campaign content
✅ The Google Doc formatted version
✅ The caption templates
Just say “Generate the full 7 posts now” or “Make a Google Doc version”.


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