The process of developing a website requires following various stages such as planning and design. The design process, involves graphic representations of structures and functionalities intended for the site. Storyboards, is one of these objects that provides an illustrated concept of the structure and purpose of the website. Although Storyboards has been used mainly in the animation and film industry, it is a powerful tool used in project management.
However, there is still some confusion about how to approach the concept of a storyboard into a website. For that reason, this report will cover basic concepts, considerations and guides to create an effective storyboard. In order to make clearer understanding to this objective, an example has been designed using a template that organizes information that any industry project might use.
What are Storyboards?
Storyboards started in the animation industry in the early 1900 and are defined as an illustrated tool for producer or directors to review how a production will look in the final edited version. As well as any other building plan, storyboards are able to guide the crew of a production to achieve what has been designed by the director. All the shots are illustrated through drawings with important information that gives specific direction to be followed by the crew (Mark, S. 2007).
However, how to associate this definition to websites storyboard? Well, it is a fact that websites require previous production management like any other development project. The basic purpose of a storyboard is similarly applied to websites. The work of Gatsos (2010) indicates that storyboarding within the web design process is a fundamental element. This initial practice is an advantageous way to diminish time and effort on the development process. Moreover, The Joint Information Systems Committee (2010) points out that each page should contain information related to any type of media intended to be used as well as clarify whether any resource needs to be developed.
Storyboarding websites
Storyboards are fundamental part of the design phase in project management. After developing the flowchart, which defines the appropriate structure of the website, it is essential to reproduce that information through the storyboard.
There are different formats to create storyboards for websites. However, it is important to maintain
consistency as well as support of all the content that is being provided so that other project members are able to understand the purpose of each screen. (see image bellow)
Storyboard Structure
Storyboards are an effective communication tool among the project team members; it should be able to illustrate clearly the structure and content without being necessarily functional.
Therefore, it is essential to use storyboards so that the main goal of the site is not missed affecting timeframe, cost and resulting in unexpected modifications (Boag, P. 2005).
Storyboards can start by hand during the brainstorming phase. Drawing previous sketching of the intended site structure will allow to overview in advance possible issues that can be modified on time.
The image bellow is a basic sketch of a site homepage, so excessive details are not needed at this stage.
In a posted article titled Pre-Production , there are important points to consider during the design process that should be included in the storyboards:
- There is a storyboard for each page, screen, or frame.
- Each storyboard is numbered.
- Include relevant details (colour, graphics, video, sound, font, interactivity, visuals, etc.).
- All text or narration is included and cross referenced with its corresponding storyboard number.
I have found this particular arrange very convenient when designing storyboards. This template, allows you to specify all the intended content of each page in an organized and clear way. This template also helps to achieve what is suggested in the Pre-Production article of how to organize the content of storyboards.
An example has been created using this template so it can be seen how to complete a storyboard correctly.
It can be seen that the arrangement of the template remains. The top of the template is the only space where the actual structure of the website can be illustrated.
Furthermore, naming convention is also established through the storyboard in order to standardise communication among the team for instance; to name the images, a prefix is included ‘img_’ then name of the image ‘exhibition_’ and finally the size ‘800×900’. By doing this, the organization of the content is more accurate and the images are sufficiently identified so that opening them is not strictly necessary.
Additionally, this template not only gives a basic understanding of the visual structure of the website, but also provides specific technical information such as Font family, colour and size to be used during the development process by any member of the team. Text can be written directly in the box of the template or name the document and chapter where it can be accessed rapidly. When developed correctly, this powerful communication tool is able to illustrate to customers, designers developers and project managers the general purpose of the site. Therefore, it is a fundamental support to any part, the customer or the development company allowing discussions of any issue that might come across.
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Specifics:
- Determine what content you want to include in your site
- Determine how you will invite others to contribute to the content of this site. Perhaps you will simply invite visitors to send you info and provide an email link or an email form. In any case, part of your assignment invovles inviting your audience to contribute to the site, to "grow" it.
- Sketch out the site you want to build with pencil and paper. Begin with the front page, which is the most important: determine what you will include there and how you will organize it. Where should your writing go on the page? Where should an opening image go? And where will you put the links? Once you have it all laid out, determine what resources you need to make it happen and list those (the introductory text, perhaps a navigation bar, links, maybe a logo image?) When the first page is sketched, go through the same process for each of the subsequent pages. So, for example, a sketch of one page, along with the resources needed for it, might look something like this:
- Determine a color scheme. You may have different colors on different pages, but the overall color scheme should be somewhat consistent. Be sure that the text and link colors are different enough to be discernable and that both are visible against the background color
- Determine a font scheme: you'll want headings and subheadings, as well as the regular font to be relatively consistent in size, style, and color from page to page
- Assign both descriptive names and file names (html names) for
each page of your site. For instance, if you were doing a site on Cyberpunk, you
might set the following descriptive names for pages in your web site, along with
the corresponding file names (in parentheses):
- Cyberpunk Novels (novels.htm)
- Cyberpunk Writers (writers.htm)
- Cyberpunk's Technological Predictions (predictions.htm)
- An Interview with William Gibson (interview.htm)
- Determine how you will link your pages together. Think through the logical steps to get your visitor from point A (your index page) to point B "learn more about X," though often times you'll want/need to offer links between subpages, as well. For example:
References
Boag, P. (2005, August 25). Website storyboarding. Retrieved from http://boagworld.com/design/website-storyboarding/
Gatsos, D. (2010, May 18). Storyboarding Tips: Step by Step. Retrieved from http://webtoolsuw.wordpress.com/2010/05/18/storyboarding-tips-step-by-step/
Mark, S. (2007). Storyboards : Motion in Art [EBL Ebooks Corporation]. Retrieved from http://librarycatalogue.griffith.edu.au/record=b1564329~S1
The Joint Information Systems Committee. (n.d.). Retrieved from http://www.x4l.org/resources/healthiernation/storyboarding.pdf
10 Great Tools for Storyboarding
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There are several free online AI tools available for creating flowcharts easily and quickly:
Whimsical: Whimsical offers an AI-powered flowchart generator that can create flowcharts from simple text prompts or URLs. It's known for its user-friendly interface and flexibility, making it easy to build user flows, process diagrams, and sequence diagrams. You can start with up to 100 free AI actions (Whimsical).
EdrawMax: EdrawMax provides a comprehensive AI flowchart maker that allows users to generate, edit, and customize flowcharts from text descriptions. It supports various export formats and offers numerous templates to help streamline the flowchart creation process (EdrawMax).
Creately: Creately’s AI flowchart tool, known as Creately VIZ, can convert idea boards, discussion threads, and other diagrams into structured flowcharts. It supports real-time collaboration and is designed to boost productivity by integrating AI-generated insights and suggestions (Creately).
Appy Pie: Appy Pie offers an AI flowchart maker that transforms text prompts into professional-grade flowcharts. It provides a variety of editable templates and an intuitive interface that simplifies the process, saving users time and effort (Appy Pie).
These tools are designed to help users visualize processes, improve communication, and enhance productivity through AI-driven automation.